Now companies believe that promotion have made consumers more price sensitive, consumer oriented market place is characterized by a countless number of products and branches. Samples are defined as offers to consumers of a small amount of a product for trial. _______ are visual representations of consumer perceptions and preferences. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. B. C. the increased amount of power in the hands of the manufacturers. For … For many years, manufacturers of national brands had the power and influence; retailers were just passive distributors of their products. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. An example would be offering 20% off on certain products to the customers. Free Samples. Consumer sales promotions can generate loyalty and enthusiasm for a brand, product, or service. The process of selecting one or more market segments to enter is called ________. If the attitude toward the brand has been quite low then a sales promotion is likely to encourage a switch to the promoted brand. In economics, price sensitivity is commonly measured using the … Which of the following is NOT a typical supply chain member? B. the increase in perceived brand loyalty. Short-term focus—the increase in sales promotion in motivated by marketing plans and reward systems geared to short-term performance and the immediate generation of sales volume. Manufacturers may encounter several reasons to offer push money to increase product sales: perhaps there is a large amount of inventory, it is being replaced by a new model, or the product is not selling well. The process of selecting one or more market segments to enter is called ________. One reason for consumers' increased sensitivity to sales promotions is A. that they have become less time-sensitive. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. One reason for consumer's increased sensitivity to sales promotion is: 14. Sales promotions encourage consumers to buy a different brand than the one they bought on earlier occasions. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. E. that consumers' choices have declined. The Growing Power of Retailers One reason for the increase in sales promotion is the power shift in the marketplace from manufacturers to retailers. B. increased brand loyalty. The rapid growth of sales promotion is due to the fact that product managers are faced with greater pressure to increase their current sales and sales promotion as viewer as an effective short-term sales tools. Brands constantly promote product features and benefits to convince consumers that their products either address the consumer’s needs or solve a particular problem. Displays at … E. the decline in consumer choice. Price sensitivity is the degree to which the price of a product affects consumers' purchasing behaviors. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. C. the increased power of manufacturers. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. D. that they save money. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Which of the following explains the reason for the increase in sales promotion activities over the last decade? Which is the most commonly used measure in media planning. C. the increased amount of power in the hands of the manufacturers. to increase consumer loyalty has led organizations to preoccupy themselves with sales promotion (Kotler, 2003). (Blattberg, Neslin 1990). A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. E. the decline in consumer choice. Category expansion - * Give the customer another reason to buy - baking soda to remove stains and odors. Getting customers to focus on price versus quality impacts their perception of your product's worth. However, often there is just a handful that is significant to the consumer, and the bigger the difference between the price of your product and the reference price in the customer’s mind, the higher the price sensitivity. The advertising clutter problem . Advertising, personal selling and other methods of promotion produce slower sales response compared to sales promotion. Intermediaries play an important role in matching ________. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. B. increased brand loyalty. Frequent flyer programs, for example, motivate travelers to fly on a preferred airline even if the ticket prices are somewhat higher. 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